PASTA - Sabores Reales is a high-quality business offering noodles, pasta, and sauces made using traditional Italian techniques, prioritizing natural and healthy ingredients. The brand identity needed to reflect tradition, purity, and simplicity without relying on typical Italian iconography. A modern and refined image was created, emphasizing the value of handmade craftsmanship in a fast-consumption context.
The hand-designed logo is inspired by 1930s Italian typography with a geometric Art Deco style. The identity is completed with hand-drawn illustrations, desaturated colors, and classic typography, conveying quality and authenticity throughout its visual communication.
